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Amsterdam Weekly Fundraising
The free cultural paper, Amsterdam Weekly, is trying to raise money for their pub in the most interesting way – by having readers collaborate and pay to print the content or the next issue of the magazine will simply consist of blank pages.
Each page has been divided into 204 blocks and each block costs €5. The magazine will print only what gets sold. If readers pay for the cover, they’ll print the cover. If they want to see film times, they’ll print film times. Below is pictured what the magazine terms a good sale and a bad sale. 16% of content for the April 10 issue has been sold so far. Check out more on the magazine’s site.
138 days ago / / Link
This is a perfect example of someone trying to be creative and innovative, and going over the line. This will fail because ultimately it just seems greedy and presumptuous.
I’m sure everyone will live without their beloved issue of Amsterdam Weekly. Bad, bad marketing.
— Garret Ohm · Apr 7, 03:43 AM · #