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green: local; black: non-local;

WWF Paint Dump

We really enjoyed the recent print campaign from the WWF. While the visuals and messaging are strong, we were most compelled by the color matching.

While the photos are obviously Photoshopped, it doesn’t appear that the hue/color of the water was altered. However, the addition of the paint buckets made the colors appear much more disgusting and polluted. Surely it’s just an optical illusion, but interesting nonetheless.

(Via frommyeyestoyours)

69 days ago / / Link

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