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Bogusky In Fast Company

Can this dude make Microsoft cool again? No one in the world has a better shot. Read Fast Company’s take on it in the June issue or by clicking here for an online read.

69 days ago / / Link

Comment

  1. Can anyone from CP+B answer this question: considering the new Microsoft account, will the agency be switching from Mac to PC across the entire staff? And for the sake of discussion, everyone: If they don’t, is it hypocritical for them to try to convince the rest of us that we should?
    Further fodder: Do the folks at Ave A/Razorfish now use only PCs?

    — Jake · May 16, 06:30 AM · #

  2. No. We’re still all on Macs, but we have been running Windows on there.

    — copy monkey · May 16, 08:59 AM · #

  3. There’s no hipocracy if the campaign doesn’t target creatives. Let’s see where they go with it and then decide.

    — jefe · May 16, 03:33 PM · #

  4. I’ll stick my neck out and guess what Crispin might do – Apple has made Microsoft look like stogy, non-hip, fools and masterfully avoided what Microsoft owns – or should own – business software productivity. While Apple can make you look trendy and sleek, Microsoft can help you kick ass in business. While MS’s “Your potential” campaign sort of started to get to that idea, it was soft and fluffy in comparison to what they might ought to be doing.

    — e kiker · May 18, 07:15 AM · #

  5. For CP+B to make a difference they’ll have to convince Microsoft to listen and change their ways….. good luck with that one. That is one thick skull to get through.

    — George Morris · May 20, 04:12 AM · #