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Hugh Grant Approves

Funny set of ads for British Auto Service, LLC.

347 days ago / / Link

Comment

  1. The concept and writing is brilliant. The art direction is a little tired. But all in all these are fantastic.

    — The Artistic Mercenary™ · Jul 22, 10:59 AM · #

  2. Nice ads. I agree with the above post that the art direction is a little stale – it’s not assisting/furthering in the concept as well as it could. I don’t know if the typeface (VAG?) is really helping the concept either. However, all in all, I think it’s a stable and welcoming advertising system.

    — Brian Suter · Jul 22, 01:28 PM · #

  3. The first line is great and the rest are very sub-par. They should have kept thinking and moved away from the obvious. Hard to believe campaigns like this are still being done but apparently so. The bar was set long ago by that one Aston Martin dealership (won pencils two years in a row) and no one has even come remotely close since.

    — David Stone · Jul 24, 10:46 AM · #