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Crispin Porter + Bogusky's New Microsoft Campaign Leak?
According to LiveSide, the 13,000 employees who just attended Microsoft’s annual Global Exchange (MGX) in Atlanta were treated to some of the new ads for Vista coming out later this year. After seeing them, one attendee “got goosebumps – just, wow.”
Was it a glimpse at what CP+B has in store for the world to save the behemouth? It appears so. And to go along with it, the sleuths at ZDNet spotted the banner below on Microsoft’s homepage yesterday. Click the image to see where it leads. Uh, yeah. Stay tuned for this one, friends.
(Thanks for the link, David)
29 days ago / / Link

I think it’ll be another home run! From the looks of the ONLY ad I’ve seen it should be a very clean, concept driven campaign! Keep us updated DE! :)
— Brian Suter · Jul 22, 10:00 AM · #
Would have been better if that attendee, said “I wish I wore two pairs of pants, cause I just pooped the first pair!”
Goosebumps are soooo Microsoft ME…
— Ryan Lee · Jul 22, 10:37 AM · #
I hope the ‘facts’ avoid slow load times. Even Alex Bogusky can’t sell those.
— Chris Reinhard · Jul 22, 11:04 AM · #
“At one point, everyone thought Windows Vista was cool…for a nanosecond. Then they found out how awful it was and reloaded XP. Which is still a steaming turd compared to OSX.”
Man, Crispin are fighting an uphill battle on this one. They’re a great agency, but when the product is crap what can you do?
— paul suggett · Jul 22, 11:22 AM · #
the campaign is going to positioned around facts? this’ll be good. entertaining at the very least.
— grinder · Jul 22, 07:08 PM · #