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USA Networks Burn Notice "FYC" Kit Via TDA

In a recent campaign to create pre-Emmy buzz among the Academy of Television Arts and Sciences judges, USA Network, New York, mailed out 14,000 “FYC” (For Your Consideration) kits, printed in invisible ink.The kits, promoting the network’s hit espionage show, “Burn Notice,” are the first work from TDA ADVERTISING & DESIGN, Boulder, Colorado, for its new client.

Each slip-covered, 3-panel, hardcover kit holds a UV flashlight and the instructions, “Steps: 1. Use this flashlight to reveal hidden text. 2. Deny you ever used this flashlight.”

Across all three panels, no other words or images are visible, except under black light—at which point photographs of the lead actor and supporting actress, a list of six potential “Drama Series” Emmy nominations, and four press blurbs (e.g. “The show floats along on a spy’s handbook. Narration that sounds remarkably convincing.” – L.A. Times) come into view. Also, tucked into a slot are 4 DVDs with this season’s 12 episodes, plus written synopses.

“Burn Notice,” named for the C.I.A. equivalent of a “pink slip,” is a drama about an ex-spy. The one hour show runs Thursdays at 10 EST on USA Network.

Credits:
Client: USA Network, New York
Agency: TDA ADVERTISING & DESIGN, Boulder, Colorado
CDs: Jonathan Schoenberg, Thomas Dooley
AD/Designer: Matt Leavitt
CW: Jeremy Seibold
Lithography: Cenveo Graphic Arts Center, Portland, Oregon

109 days ago / / Link

Comment

  1. this is righteous. well done, TDA.

    — stevehappens · Aug 18, 10:06 AM · #

  2. F’in awesome!

    — Rick Rosenberg · Aug 18, 10:07 AM · #

  3. Sexay!

    — Dabitch · Aug 18, 10:52 AM · #

  4. awesome? totally. practical for reading? probably not :p

    — Andrew · Aug 18, 11:03 AM · #

  5. Fun!

    — justinpaluch · Aug 18, 12:11 PM · #

  6. nice.

    — larry hinkle · Aug 18, 12:24 PM · #

  7. Great execution! Very clean design as well!

    — Brian Suter · Aug 18, 12:41 PM · #

  8. Nice work Schoenie and gang!

    — Crazystraws · Aug 18, 02:59 PM · #

  9. Very cool idea, great execution, and it’ll get the show noticed. Kudos.

    — Paul Suggett · Aug 18, 03:03 PM · #

  10. Triple rad! Rock on.

    — Jimmye · Aug 18, 04:10 PM · #

  11. mmmmmmmmmmmmmmmm.

    i love burn notice – it’s a good summer show. i love this idea even more. i have print envy now.

    — M. Westfield · Aug 18, 07:27 PM · #

  12. Solid. Great work TDA.

    — Chris Reinhard · Aug 20, 01:54 PM · #

  13. Tender spot hurting a lot? Other side too? bruises on your face and body throbbing? Is that blood running out your nose, skirt above your head in the wind, panties torn and soiled, titties swelling and turning blue by the minute, lost on the roadside, hoping not to die? Did you recognize the tail lights of the limo that threw you off? Was it the same limo that picked you up at election time, promising a good decent clean ride? Will you ever learn? Last time these guys did this to you, your sons were killed in Iraq and your retirement fund spent to do it, your taxes went up, you did not get destroyed by the weapons of mass destruction, they were never found. Poor little American. Our heart-felt prayers from Canada go out to you!

    — Uncle B · Sep 27, 05:45 PM · #