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The New Pepsi Logo Looks Like an Asscrack

Pepsi has redesigned their logo. According to the company, “The white band in the middle of the logo will now loosely form a series of smiles.” We think it resembles something else – a hoochie on display.

(Found in a random forum, apologies to the original author who we can’t find or credit)

260 days ago / / Link

Comment

  1. Nice jeans, chola!

    — Chris Reinhard · Oct 16, 08:17 AM · #

  2. I think they’re trying to say they’re voting for Obama

    — ceh · Oct 16, 08:27 AM · #

  3. i have to ask, what was wrong with the original? or are they trying to be more hip and entice the “running around with your g-string hanging out your jeans” crowd? good call.

    — sgodphoto · Oct 16, 08:37 AM · #

  4. They should try to somehow include some nice muffin tops while there at it.

    — JackRyan · Oct 16, 08:57 AM · #

  5. I think it’s weird that they would modify it into some sort of a PacMan asscrack. My question is Why? What brand agency sold that idea in as strategic? “Let’s pitch redesigning the logo to fit our new ad campaign idea.” So, when the campaign is done “smiling” (in more ways than one), Pepsi will be stuck with a lasting reminder of how they bought this logo. … And will most likely redesign it again.

    I look at what Walmart did to their logo — a puckering butthole and what Pentagram’s interns did for MillerCoors and I wonder if big brand agencies are losing their edge.

    — Erika · Oct 16, 11:23 AM · #

  6. It looks like David Letterman had something to do with it.

    — Jay Weise · Oct 16, 12:04 PM · #

  7. I think it’s genius. It’s clearly a logo that speaks to the common man, Joe Plumber.

    — Fred Carpenter · Oct 16, 12:55 PM · #

  8. It sucks.

    — JP · Oct 16, 01:26 PM · #

  9. That’s got to be a joke. Any link to official company press releases available? That “new logo” is fugly beyond rational defensibility.

    — Warren · Oct 16, 03:21 PM · #

  10. Some info here, Warren.

    — The Denver Egotist · Oct 16, 03:25 PM · #

  11. According to this article the black line creating an ass crack isn’t part of the proposed logo.

    — Andy Bosselman · Oct 16, 04:07 PM · #

  12. That’s the joke, Andy. Might be time for a cocktail, brother.

    — The Denver Egotist · Oct 16, 04:42 PM · #

  13. Ahhh, damn Pepsi, you lookin’ good girlll!

    — Stuart Confer · Oct 17, 08:43 AM · #

  14. this is a joke right? its now a 4 color logo? and I imagine that it would reduce horribly. the ass crack will disappear instantly. then all that wonderful design will be for nothing.

    — angrybovine · Oct 17, 01:06 PM · #

  15. If you take the crack line off, instead an ass hanging out you some tighties hanging out. Give him a wedgie!

    I wonder if overhauling their image will somehow make their product taste better.

    — J · Oct 17, 02:17 PM · #

  16.

    — Ed · Oct 19, 03:47 AM · #

  17. that image is ripped off.

    weak..

    — mike · Oct 19, 11:36 AM · #

  18. it’s a hoax.
    see pepsi’s press release:

    http://www.pepsi.com/falserumoralert.php

    — dirtyscarab · Nov 11, 08:53 PM · #