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Microsoft Spiraling

We’re having a hard time wrapping our collective brains around the exact strategy behind the shotgun blast campaign(s) for Microsoft – between the work by CP+B and now this work from JWT. Are they just hoping to strike gold with one of these campaigns and one of these agencies they keep throwing into the wind? Or are they trying to numb us into submission and the belief that MS is superior.

From AgencySpy, here are two new spots from Microsoft. The first is part of a new campaign in which they use CMO’s from various large companies to tout the bennies of MS. Coca-Cola North America’s CMO Katie Bayne is featured below.

And here’s another gem they unearthed (not sure who’s responsible) for Microsoft’s Songsmith program featuring an effeminate father and his ditzy daughter. Genius.

173 days ago / / Link

Comment

  1. Work It Harder. Make It Better. Do It Faster, Makes Us stronger. More than ever, hour after hour. Our work is never over.

    — PalmerPolanski · Jan 12, 09:31 PM · #

  2. TDE, you guys need to read AgencySpy’s writeup — ”…these business themed commercials were made by JWT. Not Crispin.”

    — Lazy Egotist · Jan 13, 05:56 AM · #

  3. Oversight. Sorry. Fixed.

    — The Denver Egotist · Jan 13, 06:18 AM · #

  4. be a lot funnier if an acme anvil dropped on this girls head. i’m impressed with myself. I made it a whole minute into the video before I had to stop watching to avoid puking up my breakfast.

    — Joshua · Jan 13, 06:41 AM · #

  5. What have i done to you!!! I read this blog daily and you pay me with songsmith!! I kept thinking there was going to be a twist, but only more pain was coming. I hope that song becomes your clockwork orange!

    — sm · Jan 13, 07:08 AM · #

  6. We were using it to demonstrate the many, confused faces of Microsoft. Sorry if it caused any long-term damage, Sm.

    — The Denver Egotist · Jan 13, 07:40 AM · #

  7. is she making songs on a mac?

    — justsayinyo · Jan 13, 08:20 AM · #

  8. My eyes are bleeding from watching that Songsmith crap.
    I do like the part where Chip gets smacked down by the bitchy Asian boss, though.

    — Adam · Jan 13, 08:51 AM · #

  9. Justsayingno
    Yup, that’s a mac. not sure if it’s the same computer but it looks like the computer in the preview is a mac too. Nice one, microsoft.

    — Andrew · Jan 13, 09:03 AM · #

  10. I was surprised to see a lame direct mail trick—a draft letter edited in handwriting—as insert in both the Financial Times and the WSJ yesterday. The insertion was placed against their full page ad. Wow. Cheesy. The lack of innovation reflects poorly on the brand, IMHO.

    — Christina · Jan 13, 10:22 AM · #

  11. I hate when kids sing – epic fail.

    — The Dude · Jan 13, 12:16 PM · #

  12. i particularly enjoyed the dads pitch where he talked about opening up the closet door.

    — GN · Jan 13, 01:30 PM · #

  13. I blogged about Songsmith too today, it’s horrible, but amusing.

    — Curly · Jan 29, 12:38 PM · #