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What Do You Think Of Enockson Design?
Here we are in a precarious situation again. Enockson Design has taken the time to send us a link to their site to consider their work. So it only seems fair for us to take the time to critique it. But we’re just not in the mood to ruffle any feathers today.
Let us just tell you they mentioned their work is “highly conceptual in nature.” But we couldn’t find a single instance of that on the site. What’s your opinion of the work? Would you hire them if you were a client? Would you hire a designer if he/she walked into your office with this book? Let’s have an honest conversation about this in the comment section below, assuming we’re just talking about the work and not worrying about the humans behind it.
491 days ago / / Link
I like their Charles Spencer Anderson-esque pieces. The Hat Project for instance.
— eric k · Sep 2, 10:20 PM · #
Well…I think that it appears all of the people employed at Enockson must be in their late 50’s or haven’t looked at a single piece of design literature since ’92. I also feel that any single designer/ artist or studio that refers to themselves in any boastful manner should be looked at that much closer. I think its a good thing to be confident in your own work, but to assume that you are “highly conceptual in nature” or anything alike, you should be made to look a fool. I think that instances like this are far to common in our community and are one of the largest reasons for our faltering. I dont think people should ever assume that they are great at anything, they should let their actions be the voice of their opinion.
Side note: I really enjoyed the use of the word “humans” in the last sentence of the post… Whether intentionally used or not, I thought it was rad…
— Lifter Baron · Sep 3, 12:38 AM · #
I think the problem is the floating definition of the word “concept.” In ad school, they teach you one definition, which revolves around the idea that the consumer must bring a bit of himself to the work in order to understand it. But I’ve heard people use the word concept as a synonym for “theme.” And as a synonym for “cool to look at.”
This isn’t a comment on this particular shop’s work. Just pointing out that the word concept is like the word edgy – so overused it borders on meaningless.
— Matt · Sep 3, 11:58 AM · #
My impression of what’s going on here is that you’ve got an obviously talented set of designers who either (a) have yet to move on from the mid-90s, or (b) have yet to photograph any of the work that they’ve done in the last five years.
Their identity/logo section is exceptionally nice. But their print work is embarrassingly dated.
Based on what they’ve chosen to display, it seems obvious that they get little-to-no business from their site, and have no need for it. Its raison d’etre is simply because they felt they should have one, not for any particular reason. Their bills are paid by a reasonably long list of paying clients that they’ve had for years.
If they would like to change the public perception of their work, I would encourage them to get a fresh set of eyes to go over what’s being presented. Again, they’re obviously good at what they do, they just lost the fire under their asses ten years ago after they landed their first three big, dependable accounts.
— no thanks · Sep 3, 03:25 PM · #
Jeez—Tough room, tough room. I see a lot of range in this book. Are you guys so locked into the idea that Denver sucks that you just make that your oh-so-hip response to everything? Does your name have to be Bogus-ski to get a good review around here? Or maybe the shit has to have a skateboard in it…I wonder.
— Major Bat Guano · Sep 6, 09:16 AM · #