Throw In Your NDAC Dating Game Questions

By / October 6, 2008 /

The New Denver Ad Club is hosting a game show-style Dating Game this Thursday from 6-8 pm at the DNA Auditorium. They’re inviting you to submit questions to be asked of agency heads and CMO’s. Below, are some sample questions to give you the idea of what they’re looking for. The intention is to make it so there’s no right answer, and the respondents’ reasoning for answering the way they do says a lot about their thinking. What questions do you want answered?

The Dating Game panelists include:

Clients:
John Wilhelm, Brand Manager, Innovation, MillerCoors
Josh Kern, Chief Marketing Officer, Village Inn
Jen Sanning, Executive Vice President/Chief Marketing Officer, Rainbow Rewards

Agencies:
Eileen Weinert, President, The Media Team
Joe Conrad, Founder and Strategic Director, Cactus
Jonathan Schoenberg, Founder, TDA Advertising & Design

Host:
Bob Taber, Managing Partner, Strategic Planning, Thomas Taber & Drazen

Sample Questions:
>> What is the most common mistake your agency/client makes?

>> What’s more important in your advertising? What you say or how you say it?

>> Your personal pet peeve about agency people:
Never on time
Talk too much, doesn’t listen
Poor grammar
More interested in winning awards than generating sales

>> Your personal pet peeve about client people:
Can’t make a decision
Listens to mother-in-law more than you
Demands proper spelling, grammar and punctuation
More interested in results than good advertising

>> You can tell an agency relationship has gone stale when:
The agency can’t move off its recommendation
They give us only what we ask for
The agency is pitching our competitor
When your phone calls/emails go unanswered

>> The stupidest thing an agency/client ever said to me was: