Creative Crackdown, Cactus Own Your C TV #3
By / /
The eighth submission in our running series is up for your honest critique. Once again, our friends from Tequila TBWA\Chiat\Day’s in-house interactive shop, will be joining us to give their take on the work. We also have a team from Merkley + Partners in NY peeking in. Here’s the set-up for the third Own Your C TV spot from Cactus.
In the spirit of Halloween, Denver-based Cactus, a full-service advertising agency, launches “Boomerang,” a 60-second horror flick, to remind teens to “be careful with your choices; they may come back to haunt you.” Boomerang is the third commercial in an eclectic television campaign for the youth tobacco prevention campaign, Own Your C (Own Your Choices). Here’s spot one and spot two to refresh your memory about the campaign.
Comments
PalmerPolanski November 1, 2007
Its like little movie. I
Its like little movie. I enjoyed it. Very nice.
Mike King November 1, 2007
I really like the whole new
I really like the whole new campaign. All three are completely different, well-executed voices that say a lot.
Props to Norm and the whole crew.
Sjt November 1, 2007
awesome, aweosme flick
awesome, aweosme flick
heather Crank November 4, 2007
Effective. Nice job.
Effective. Nice job.
Randall Erkelens November 9, 2007
Agree. Nice spots. Good to
Agree. Nice spots. Good to see this working coming from local shop. V/O.. just food for thought.. what does everyone think of the sinister voice? Is it too much? Or would a straight read be enough since the horror was already established? May be a case of being right both ways.