Noodles & Company Unveils Fully Reimagined Menu with Bold New Flavors and a Fresh, Modern Brand Experienc

By thelaegotist / March 24, 2025 /

The work by agency Fortnight Collective highlights Mac & Cheese and a new brand tagline

No one knows noodles like Noodles & Company (NASDAQ: NDLS), and now, the fast-casual restaurant is marking a new beginning with its reinvented menu. Starting today, guests can visit Noodles locations nationwide to experience vibrant new flavors, inspired ingredients, and fresh takes on the classic dishes they love, with two-thirds of the menu new or improved.

Noodles & Company and its agency of record, Fortnight Collective, are bringing the deliciously refreshed menu to life with a bold national campaign. Since winning the business in 2020, the two Colorado-based companies have collaborated to position Noodles & Company as the ultimate authority on noodles, leveraging 30 years of expertise and a new tagline: “We Know Noodles.”

From perfectly matched noodle shapes that maximize sauce coverage to layered flavors featuring premium ingredients like roasted cherry tomatoes, roasted red peppers, and pickled red onions, every dish is thoughtfully crafted. Whether guests crave comfort, spice, or global inspiration, the new menu ensures a flavorful option for everyone.

The updated menu, the biggest refresh in Noodles’ 30-year history, highlights new items like expanded Mac & Cheese offerings—Pulled Pork BBQ, Buffalo Chicken Ranch, and Garlic Bacon Crunch—along with crave-worthy combinations like Cajun Shrimp Fettuccine, Rigatoni Rosa, Basil Pesto Cavatappi, and Chicken Caesar salad.

The tagline captures the undeniable power of noodles to connect, comfort, and satisfy. Integrated into a dynamic 360-degree campaign, it redefines the brand experience across CTV, radio, social media, digital out-of-home, and in-restaurant touchpoints.

“It is not every day that a brand undergoes this type of renovation,” said Devin Reiter, president at Fortnight Collective. “To be on the journey with Noodles & Company is nothing short of amazing.”

A 30-second hero spot, “Ode to the Noodle,” tells all the ways people enjoy comforting and nourishing noodles, calling it “the one thing we can all agree on” and a way to bring the whole family together. “We put our 30 years of expertise into an entirely new menu with bolder new flavors and new takes on our classics,” states a voiceover.

Another spot centers on Mac & Cheese, questioning what sandwich and pizza places know about the favorite pasta dish and acknowledging that Noodles & Company knows it better than anyone through its decades-long dedication to the cuisine. It’s more than just a side dish—it’s a main course.

“Our brand lives and breathes noodles—we obsess over every detail, from finding the perfect pasta-to-sauce pairing to perfecting the way we prepare our beloved Creamy Mac & Cheese. No stone was left unturned in this journey,” said Stephen Kennedy, executive vice president of Marketing at Noodles & Company. “Our collaboration with Fortnight Collective allows Noodles to claim its rightful authority in the noodle space. This is a monumental moment in Noodles’ history—an opportunity to elevate our game and build a stronger connection with our guests. And it all starts with this new menu rollout powered by the ‘We Know Noodles’ campaign.”

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• Client
• Drew Madsen, CEO 
• Steve Kennedy, EVP Marketing 
• Stacy Moss, Director of Brand Marketing
• Ali Fredericksen, Integrated Marketing Manager 
• Tori Hutchens, Senior Productions Designer 
• Agency
• Andy Nathan, Founder & CEO
• Devin Reiter, President 
• Matt Kubis, Creative Director / Art
• Mona Hasan, Creative Director / Copy
• Jen Kubis, Senior Brand Director
• Trevor Blum, Brand Supervisor
• Rachel Arther, Producer
• Samantha Emrich, Strategy Director
• Lizzie Grunwald, Art Director 
• Brando Gorthy, Art Director 
• Production Company: Lumenati 
• Alex Dean Rodriguez, Head of Production & Creative Services
• Cameron Grimes, Executive Producer
• Evan Swinehart, Director
• Maureen McCauley, Producer
• Justin Balog, Director of Photography
• Brad Conner, Camera Operator
• Patrick Vargo, 1st AC
• Ben Zuckerman, 2nd AC
• Tyler Kashke, Gaffer
• Ted Goble, Key Grip
• Doug Hrldicka, Grip
• JP Montoulieu, Grip
• Cheshire Li, Swing
• Emily Han-Young Hurd, Stylist
• Daniel Pawlik, Stylist Assistant
• Justin Hicks, Stylist Assistant
• Lilian Marsh, H&MU
• Chris Caldes, Food Stylist
• Eva Fertman, Food Stylist Assist
• Jamal Page, PA
• Jeff Wilson, Editor, Color, Post Audi
• Josi Robinson, Assistant Editor
• Greg McRae, Coupe Studios , Audio Engineer